In the summer of 2021, Hennessy NBA set its foot on the Shanghai North Bund. As a festival of basketball fans, it welcomed young basketball players and fans all over the country.

It was on the North Bund of Shanghai, a land mark of Shanghai from which the tallest three buildings of Shanghai as well as the Shanghai Oriental Pearl TV Tower could be seen. The location was perfect for the event, but how to get a basketball court equally perfect for branding and advertising brought a challenge.

The organizer wants everything perfect and remarkable. After a close communication with the organizer, we brought this full sized popup basketball court on the square of the Shanghai North Bund, from which you can enjoy the nice view and everyone coming by would be attracted by the basketball hall at once.

For a more in-depth look into this project, please click here.