Hennessy NBA

The Event Story
Hennessey expands the global partnership with NBA and becomes the Official Spirit of NBA. This day in summer, Hennessy NBA set its foot on the Shanghai North Bund. In the next four weeks, young players would come from all over the country competing for the champion of the Hennessey x NBA.

The location was chosen on the North Bund of Shanghai, from which a splendid view of Oriental Pearl TV Tower and the Asia’s tallest building of Shanghai Center could be obtained. It’s not difficult to find an ideal location, but a good location with a nice Basketball Gym where a nice view and an eye-catching advertising effect could both be get is not that easy. To get an eye-catching basketball hall tailor made for the brand, we were assigned to deliver the solution.

What we did
A pop-up full-sized basketball court covered with tailor-printed logo on the top was built up at one night. The facility worked for 4 weeks welcoming 46 teams competing for champion. When the competition ended, the whole facility would be dismantled and fully recycled waiting for next use.