Ford Mustang New Model Launch
The Event Story
Shanghai as a most modernized metropolis in China is always chosen as the destination or the first stop for the brands to launch their new product models. While in Shanghai, the Bund is always the first choice. Ford Mustang, as an established auto brand, chose this great place to launch its new car model. There’s only one Shanghai in China and only “the” Bund in Shanghai, and this night, the Bund was lightened by this red bright pearl of Mustang.
What we did
A well designed event will always leave deep impression on the coming guests’ mind. A well planned outdoor event has its advantages than indoor ones. It not difficult to find an open field on the Bund of the Yangtze River, but how to set up the accommodation is the key point.
The brand wanted to show off its long history to the coming guests, and wanted to be really unique. So a frameless hemisphere was erected and lightened that night. It was a 30m diameter hemisphere with no frame, so the surface was perfect for projection. It’s like a huge screen, when the red light and the logo of horse running on the outer surface, the film of 50 years long brand history was showed off on the inner surface.
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Surface area
700m2
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Specificaltions
30m Frameless Dome
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Installation Time
10hours
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Site
The Bund of Shanghai
Features
A huge frameless Dome
It was a frameless 30m diameter hemisphere, we call it Frameless Dome. It stands by internal air pressure without the support of any aluminum frame. So it’s perfect for projection and lighting. It can be erected quickly in a matter of hours.
Customized size and projection service
The Dome can be made in any size, now it can be as large as 60m in diameter. To ensure the good effect, we also provide projection service. It can also be installed with A/C and flooring.
Top Quality Structures and Service to Serve Top Brands
NPS have worked numerous times for a broad range of prestigious brands and agencies. We are experienced and well trained to do it well. It’s not only the quality of products and our services, it’s also our ability to customize to diversified and personalized needs.
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