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Case Studies

Ferrari Roma New Car Launch- Shanghai

Ferrari Roma New Car Launch- Shanghai

The Event Story
Ferrari, known as the world's top designer and manufacturer of deluxe supercar, introduced his new model. Roma, the new member of the Ferrari family, would be released in three mega cities of China.

As an icon of style, luxury and speed, the launch of his new model should be attractive and impressive enough to be remembered.

Actually, that was what we did. Let's talk about the first stop in Shanghai.

The position was chosen on the terrace on the 11th floor of The Peninsula Shanghai, a hotel that enjoys the best location on the Bund. From the terrace you can get the most beautiful sight of this international metropolis of Shanghai.

How to provide a safe and comfortable accommodation for the guests on such an open terrace high up on the top of a riverside building while still maintain the largest possibility to enjoy the sightseeing brought up the challenge.

NPS was assigned to do this job.

  • Surface area

    300m2

  • Specificaltions

    W10*L30*H4m

  • Installation Time

    20hours

  • Site

    The terrace on the 11th floor of The Peninsula Hotel Shanghai

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