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Case Studies

Ferrari Roma New Car Launch- Beijing

Ferrari Roma New Car Launch- Beijing

The Event Story
Ferrari, known as the world's top designer and manufacturer of deluxe supercars, introduced his new model. Roma, the new member of the Ferrari family, would be released in three mega cities of China- Shanghai, Beijing and Chengdu.

As an icon of style, luxury and speed, the launch of his new model should be attractive and impressive enough to be remembered.

Actually, that was what we did. Now let's talk about the second stop in Beijing.

The launch was held in the Bulgari Hotel Beijing. A hotel that is luxurious and elegant to accent Ferrari’s brand image as an icon of style, luxury and speed. As the highlight of the launch, NPS was appointed to provide an eye-catching temporary infrastructure to show off the night’s supercar of Roma. Moreover, it was also a perfect area to accommodate the attending VIPs, a banquet hall in which they could enjoy their dinner, admire the car as well as the nice surrounding landscape.

  • Surface area

    250m2

  • Specificaltions

    W10*L25*H4m

  • Installation Time

    10hours

  • Site

    The Bvlgari Hotel Beijing

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